2013 showed us that brand crises can and do arise – from Target’s recent security breach to Lance Armstrong’s devastating blow to LIVESTRONG. But, because both of these organizations have built strong brand equity, I believe they will survive. In fact, early evidence already shows the strength of Target’s brand, as the company’s stock...
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NPR looked into the value of the NPR brand on the November 1, Morning Edition. Reporter Dan Bobkoff defines brand value as, “Not the stuff a company sells, or the buildings and factories it owns. Just, basically, the name of the company — and all of the customer loyalty attached to that name.” Read more here.
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An interview with John Fullingim, Founder, Applied Behavioral Sciences LLC
When I encounter “mission impossible,” I bring in John Fullingim, founder of Applied Behavioral Sciences, and together we surpass insurmountable odds. I’ve been working with John for over 20 years on projects in various areas including consumer...
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An interview with George Young, founding partner of Kalypso
On a recent rainy, Friday afternoon, I attended an event on innovation at the University of Texas at Dallas Naveen Jindal School of Management. As I was driving north up Central Expressway with my windshield wipers sliding furiously across the windows as rain slapped down on...
Read MoreBrands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO 
Leadership and communications advisors focused on helping companies and executives navigate change, challenge and crisis.
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