PowellGroup-151Fin

Don’t Let Urgency Drive Messaging. Be Strategic.

By Becky Powell-Schwartz Communication experts are all abuzz about content, integration and engagement. Yet these three aspects of brand communications have always been key to effective brand communication. These buzzwords are not new; however, they are as important as ever. Which begs the question, “Why is...

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Innovation Expert Shares Predictions for “What’s Next” – Part 2

An interview with George Young, founder of Kalypso.

Innovation is a hot topic, and George Young, founding partner of Kalypso, is an expert on the subject matter. George is a particularly intriguing professional who is able to move back and forth from being a creative innovator in the music world to being a creative innovator in...

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Alexandra Wilkis Wilson

By Invitation Only

An interview with Gilt Co- Founder, Alexandra Wilkis Wilson

I was first introduced to Gilt through their travel partner Jetsetter. A friend on the West Coast — who also is married to a pilot and always looking for great travel deals — sent me an invitation to become a new website called Gilt.com. Of course, there...

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meyers

Retail Trends 2020: What Retailers Need to Know to Grow in the Future

An interview with Al Meyers of PwC, director in PwC’s Retail and Consumer practice in Dallas, Texas

I met Al Meyers in the early1980s when I worked at Sanger Harris, a division of Federated Department Stores. Al was with Management Horizons in Columbus, Ohio. Meyers is now a...

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Dallas… It’s All About the People

A Compilation from The Powell Group Connect Blog Interviews

As I interview our region’s business leaders for the Connect blog, I always ask what they love about Dallas. The answers are consistently insightful, providing readers the opportunity to understand our region through another’s perspective. Since...

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About Our Insights

Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO