Archive for March, 2014

143308-a-board-at-the-new-york-stock-exchange-shows-the-final-trading-numbers

How to Protect Your Brand through Economic Ups & Downs

Recently, I attended a Vistage All-City event where renowned economic forecaster Alan Beaulieu predicted a bull market through 2018, to be followed by a downturn in 2019. I am not an economist, but I do know two things. First, Beaulieu has a track record of being accurate 94 percent of the time, so we all better be ready. Second, in times of...

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Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO