Archive for January, 2014

Hand drawing a game strategy

Brand In Crisis: Are You on Offense or Defense?

You’ve heard the age-old phrase, “The best defense is a good offense.” Cliché? Yes. Still true? Absolutely. Armies and sports teams know the truth in this strategy. Smart business leaders put it to work too. A good offense is the best way to protect a brand from crisis, whether it is a product recall, a bomb threat, a technology mishap,...

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resolutions

Three Small Resolutions for Big Brand Protection

2013 showed us that brand crises can and do arise – from Target’s recent security breach to Lance Armstrong’s devastating blow to LIVESTRONG. But, because both of these organizations have built strong brand equity, I believe they will survive. In fact, early evidence already shows the strength of Target’s brand, as the company’s stock...

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About Our Insights

Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO