Companies Must Aggressively Protect Their Most Precious Commodity: Their Brand
In a Forbes article published on November 7th, Paul Lopez talks about “a company’s reputation is a very serious commodity.” Read more here.
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Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO 
