Archive for 2013

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Companies Must Aggressively Protect Their Most Precious Commodity: Their Brand

In a Forbes article published on November 7th, Paul Lopez talks about "a company's reputation is a very serious commodity." Read more here. Read More
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How Much is NPR’s Brand Worth? $400 Million!

NPR looked into the value of the NPR brand on the November 1, Morning Edition. Reporter Dan Bobkoff defines brand value as, “Not the stuff a company sells, or the buildings and factories it owns. Just, basically, the name of the company — and all of the customer loyalty attached to that name.” Read more here.

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Consumer Marketing and Getting to the Message

An interview with John Fullingim, Founder, Applied Behavioral Sciences LLC

When I encounter “mission impossible,” I bring in John Fullingim, founder of Applied Behavioral Sciences, and together we surpass insurmountable odds. I’ve been working with John for over 20 years on projects in various areas including consumer...

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Building a Roadmap to Innovation – Part 1

An interview with George Young, founding partner of Kalypso

On a recent rainy, Friday afternoon, I attended an event on innovation at the University of Texas at Dallas Naveen Jindal School of Management. As I was driving north up Central Expressway with my windshield wipers sliding furiously across the windows as rain slapped down on...

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Don’t Let Urgency Drive Messaging. Be Strategic.

By Becky Powell-Schwartz Communication experts are all abuzz about content, integration and engagement. Yet these three aspects of brand communications have always been key to effective brand communication. These buzzwords are not new; however, they are as important as ever. Which begs the question, “Why is...

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About Our Insights

Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO