Author Archive

Mike-at-NASA

Three Ways to Create a Connected Culture

An interview with Michael Lee Stallard, president and co-founder of E Pluribus Partners and author of the book, Fired Up or Burned Out

As business leaders, we can spot a burned-out employee from a mile away. And it’s easy to pick out the employees who are fired up about their work, too. To be able to do our jobs — to...

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Three Tips for CEOs to Manage Their Stress and Protect Their Brands

An interview with Dr. Michele Nealon-Woods, National President, The Chicago School of Professional Psychology

We all know CEOs and business leaders encounter stress daily. Yet, how you handle stress – and how you make decisions while under fire – can strongly impact your organization and your brand.

About a year ago,...

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How to Protect Your Brand through Economic Ups & Downs

Recently, I attended a Vistage All-City event where renowned economic forecaster Alan Beaulieu predicted a bull market through 2018, to be followed by a downturn in 2019. I am not an economist, but I do know two things. First, Beaulieu has a track record of being accurate 94 percent of the time, so we all better be ready. Second, in times of...

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Find Your Executive Communication Style

Every CEO knows that effective communication is vital to successful leadership. As CEO, your voice should define and protect your brand. Yet, communication is not always a skill that comes naturally. Over the years, I have encountered many CEOs who had a masterful command of their business, yet when it came to communicating their vision and...

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Brand In Crisis: Are You on Offense or Defense?

You’ve heard the age-old phrase, “The best defense is a good offense.” Cliché? Yes. Still true? Absolutely. Armies and sports teams know the truth in this strategy. Smart business leaders put it to work too. A good offense is the best way to protect a brand from crisis, whether it is a product recall, a bomb threat, a technology mishap,...

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About Our Insights

Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO