Author Archive

Three Small Resolutions for Big Brand Protection

2013 showed us that brand crises can and do arise – from Target’s recent security breach to Lance Armstrong’s devastating blow to LIVESTRONG. But, because both of these organizations have built strong brand equity, I believe they will survive. In fact, early evidence already shows the strength of Target’s brand, as the company’s stock...

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Companies Must Aggressively Protect Their Most Precious Commodity: Their Brand

In a Forbes article published on November 7th, Paul Lopez talks about "a company's reputation is a very serious commodity." Read more here. Read More

How Much is NPR’s Brand Worth? $400 Million!

NPR looked into the value of the NPR brand on the November 1, Morning Edition. Reporter Dan Bobkoff defines brand value as, “Not the stuff a company sells, or the buildings and factories it owns. Just, basically, the name of the company — and all of the customer loyalty attached to that name.” Read more here.

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About Our Insights

Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO