Archive for 2014

resolutions

Three Small Resolutions for Big Brand Protection

2013 showed us that brand crises can and do arise – from Target’s recent security breach to Lance Armstrong’s devastating blow to LIVESTRONG. But, because both of these organizations have built strong brand equity, I believe they will survive. In fact, early evidence already shows the strength of Target’s brand, as the company’s stock...

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Brands are both valuable and vulnerable, so smart leaders work hard to protect them. This blog is a go-to resource for ideas, approaches and the latest news on safeguarding and increasing the value of your company’s most important asset. Subscribe below to get regular updates on what we’re posting.
Becky Powell-Schwartz, Founder & CEO